Monday, August 28, 2006

Nutri System Ads

I have actually considered trying the Nutri-System program but on my salary the cost is prohibitive. Coughing up $300 plus all in one fell swoop is a bit difficult. That aside, it sounds like it might actually be pretty good. The ads, however, are about to fall victim to my Snark-O-Meter.
Did ya ever notice how in the ads that are directed at men they mention "sex life," but the men are all dressed in normal clothes and they don't spew the word "sexy" to the point where I want to puke hearing it? In the ads directed at women, half the women are eye candy rather than being real, average women and they're just dying to tell you how sexy they feel. Many of them sound like they lost weight in their brain as well as their body.
"Look at me, I'm in a size 2," gushes one chickie-poo.
"Look at me, I don't give a rare rat's ass," snarks the still size-18 Curmudgeon.
My bone structure means that I couldn't be in a size 2 unless I was close to death from cancer. A size 8 would be way skinny for me. A size 10 would be on the small size of realistic. I really don't want to hear about how chickie-poo can get into a size 2 and I'm sure that a lot of us feel the same way.
And really, must we be forced to look at the babes in bikinis all the time?
These ads are ostensibly aimed at women but your average woman has very little desire to look at babes in bikinis. Maybe they ought to stick some of their male models into Speedos to even things up a bit.
Maybe I'm not average in that I have no desire to be ogled. I don't care about being a babe in a bikini. I would like one day to lose weight. But the word "healthy" appeals to me far more than "sexy." Maybe this is because I'm a "pissed-off old grouch." But it would be nice if the incentive to lose weight for women was focused on health and energy rather than a perceived concept of "sexiness," which usually means a submissive seductiveness or semi-sluttiness.
And that's my shake-down on Nutri-System's advertising campaign.